Use Perplexity to Research Competitor and Niche in Minutes

About to start your entrepreneurial journey? Your 1st question is always:

“What niche should I do?”

Perplexity helps you do your competitor and niche research in MINUTES, so you can build your business faster. Plus, it’s completely FREE. No features I use are paid.

Steal my Perplexity Pro guide now!

Step 1: Set Up Your Profile as Your Personalized Research Assistant

Start by setting up your profile within Perplexity.

What you include here isn’t just background info—it’s like giving Perplexity a “system instruction” to shape every response. Here’s a pro tip: use a setup prompt that aligns Perplexity’s responses with your preferred format and tone.

Copy my prompt and turn Perplexity into your personal research assistant:

Help with market research by providing detailed insights into niche and competitor analysis.

# Steps

1. Niche Research:
   - Demand Analysis: Determine if there is a demand for the niche.
   - Growth Assessment: Analyze the growth potential within the niche.
   - Outlook Evaluation: Evaluate the future prospects and trends within the niche.
   - Current Incumbents: Identify key players currently dominating the niche.

2. Competitor Research:
   - Size Evaluation: Assess the size and market share of competitors.
   - Social Media Analysis: Identify the social media platforms utilized by competitors.
   - Product and Service Inventory: List and evaluate the products and services offered by competitors.

3. Additional Research Aspects:
   - Suggest and explore any other relevant research angles that could provide valuable insights.

# Output Format

- Provide a detailed report as a structured document with sections for each research focus.
- Include bullet points or short paragraphs detailing findings and insights.

And here’s the best part—profiles can be adjusted whenever you need.

If you’re just doing a general search and want less personalization, you can switch to the “Anonymous” profile with no setup re-do’s required.

Here’s how it looks like in action.

Step 2: Customize Focus for Targeted Insights

The “Focus” feature is your secret weapon for targeted competitor and niche research:

• Web Sources: Use this to gather detailed competitor insights and scope out industry developments, ie:

  • Niche: growth, outlook

  • Competitors: current players, products & services

• Social Media Sources: Ideal for researching demand by identifying what’s trending among potential customers

  • Real-time social convos

  • Customer pain points and if there’s a demand

These “Focus” customizations allow you to pick sources based on your exact research needs, which means a more efficient workflow and insights that really count.

Step 3: Productivity Hack with Collections

If you don’t want to stone set Perplexity as your personal assistant, you can leverage Perplexity’s “Collections” feature to save prompts.

Think of Collections as saved templates within specific themes, like competitor research or niche analysis. Each theme acts like a set of preset instructions, meaning Perplexity will follow a consistent approach with each query you add to that collection. It’s not just personalized; it’s structured and efficient.

Research Faster, Start Sooner

Give these setup tips a try to multiply your research capabilities without multiplying your budget.

Remember, first to market is a competitive advantage! Time is money.

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